Where does the next idea come from?The ideating procedure begins where you are stumped. Resign to that, however expect the idea to come - unexpectedly...
Fuel your mind by means of any technique, however weird and playful (really) - keep going!
Perceive... observe... notice...
Be on the lookout for the idea, expecting it to arrive at any instant.
When it appears, doodle it down, so it doesn't slip back into the dark depths of oblivion it appeared from.
That's the spirit!
Reads on ideas:
"Lateral Thinking" - Edward de Bono
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